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Apple is often thought of as a consumer-focused brand, controlling both market and mindshare in the consumer electronics industry. However, many businesses are adopting Apple devices as well. While this is particularly the case among the self-employed and small to mid-sized businesses (SMBs), adoption isn’t limited to this area. In 2013, for instance, Apple devices accounted for nearly of new mobile device activations in the enterprise.
As a result of this adoption, enterprise software vendors are developing applications specifically for Apple’s operating systems—OS X and iOS. Customer relationship management (CRM) software is one area where development is already underway. There are currently several CRM solutions on the market available to Apple users. These solutions come in two varieties: Mac-based CRMs and Web-based CRMs. In this guide, we’ll profile the options available to help you better understand the differences between these two models. Mac-Based CRM Solutions Several vendors in the market have developed Mac-based CRM solutions, which are built to run natively on the Mac operating system. These systems borrow from the existing infrastructure of a Mac operating system, resulting in a user interface that is similar to the one Apple users are already familiar with.
A screenshot of Elements CRM, a Mac-based CRM system While Mac CRM solutions are excellent options for managing your customer relationships, there are relatively few Mac-based CRM options on the market today. Because of this, software buyers looking for a variety of options should consider looking into Software-as-a-Service (SaaS) systems that are “Mac-enabled,” or adapted for use via the Safari Web browser as well as other modern browsers. Web-Based CRM Solutions SaaS CRM systems are hosted in the Cloud. In this model, the vendor hosts and maintains the software on servers in a secure, off-site location. Users can access the software from any Web-enabled device, such as a computer, iPhone or iPad. These systems are typically built to be browser-agnostic, meaning they can accessed from Safari, Chrome or another Web browser you run on your Mac. With the growth of mobile and tablet devices, more CRM vendors are developing subscription-based Cloud software.
One benefit of opting for a Web-based CRM system is that it offers more flexibility down the road should you choose to switch away from Apple devices. If your company decides to go the PC route, for instance, you can continue to run your CRM on a hosted system. Usb-cif02 drivers for mac. Additionally, with the multitude of Web-based CRM systems available, the market is much larger, giving organizations more options when searching for a CRM to meet their unique functional needs. A Web-based CRM system also requires a smaller upfront investment. Since the software isn’t installed or maintained on your organization’s premises, you won’t need to dedicate resources to an internal IT staff. Moreover, most Web-based systems are sold on a subscription basis and can be licensed for a more affordable monthly payment. Common Features of Mac CRM Software Lead management (including, scoring and nurturing), email and event marketing, landing pages, Web and marketing analytics tools and campaign management.
Contact and opportunity management, workflow automation, territory management, sales forecasting, pipeline analysis and reporting. Trouble ticketing, self-service solutions, case management, live chat and surveys. Dispatching, scheduling, invoicing, inventory management and order management. Call routing, recording and monitoring; load balancing, call list management, autodialing, scripting, computer telephony integration (CTI) and interactive voice response (IVR). Trouble ticketing, knowledge management, self-service, IT asset management, network management, service level agreement (SLA) management and remote control. Lead and contact management, partner portals, partner relationship management and market development funds management.
Important Considerations As you evaluate which option is right for managing your customer relationships, there are a few additional things to keep in mind. If the following considerations are important to you, make sure to discuss them with vendors prior to selecting a CRM system. Social CRM. CRM vendors increasingly offer social functionality (e.g., social media monitoring) within their CRM application. These systems allow you to access and use data from social media networks such as Facebook, LinkedIn and Twitter. For instance, your sales rep could use the software to monitor a potential customer’s Twitter activity to look for purchasing signals and determine the right time to reach out and potentially close a deal.
Salesforce's Radian6, an example of a CRM platform incorporating social media streams. Mobile CRM. Even if a CRM solution is Mac-based, there’s no a guarantee that the system will include support for your iPhone or iPad. If the system isn’t compatible with your device’s version of iOS, you may experience issues with appearance and performance. Meanwhile, a Web-based solution may not be built to run natively on iOS, resulting in a poor user experience on your mobile device. To make sure a system will work with your device, ask vendors if their software supports the version of your iPad or iPhone.
(To learn more about CRM systems for mobile devices, check out our guides on, and CRM options.). Size of your business. Some CRM systems are only designed to serve the needs of small businesses, which may become an issue down the road as your company grows. If you’re a small business, the functionality offered by vendors that target mid-sized to enterprise-level companies may be more than you can reasonably use. Be sure to select a vendor that meets your level of business needs.
Because Apple designs the computer, the operating system, and many applications, Mac is a truly integrated system. And only AppleCare+ gives you one-stop service and support from Apple experts, so most issues can be resolved in a single call. 24/7 priority access to Apple experts via chat or phone. Global repair coverage 1. Onsite repair for desktop computers: Request that a technician come to your work site 3.
Mail-in repair for portable computers 3: Mail in your Mac using a prepaid shipping box provided by Apple. Carry-in repair 3: Take your Mac to an Apple Store or other Apple Authorized Service provider. Important notes Purchase AppleCare+ with your new Mac. Or buy it within 60 days of your Mac purchase:. (requires you to verify your serial number and run a remote diagnostic). At an Apple Store (inspection of Mac and proof of purchase are required). By calling 800-275-2273 (requires you to run a remote diagnostic and provide proof of purchase) For Mac computers running macOS Server, the plan covers server administration and network management issues using the graphical user interface of macOS Server.
For advanced server operation and integration issues, purchase. See AppleCare+ for complete product details. Apple Footer.
Service coverage is available only for Mac and its original included accessories for protection against (i) defects in materials or workmanship, (ii) batteries that retain less than 80 percent of their original capacity, and (iii) up to two incidents of accidental damage from handling of your Mac, each incident being subject to a service fee of $99 for screen damage or external enclosure damage, or $299 for other damage, plus applicable tax. If your Mac has catastrophic damage from an accident or is inoperable after unauthorized modifications, you will need to buy a replacement. Local telephone fees may apply.
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Telephone numbers and hours of operation may vary and are subject to change. Availability of each option depends on country or region in which service is requested and location of Apple Authorized Service Provider. Apple may also request that the customer replace components with readily installable parts. AirPort must be purchased up to two years before your Mac purchase or during the term of your AppleCare+ coverage. AppleCare+ benefits are in addition to any legal rights provided by consumer protection laws in your jurisdiction.
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The company obligated under AppleCare+ in the United States is AppleCare Service Company, Inc., an Arizona corporation and wholly owned subsidiary of Apple Inc., doing business in Texas as Apple CSC Inc. Purchase of the plan is not required to purchase the covered equipment. For complete details, see term at.